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Free Frozen Yogurt
Franchise Info
Brothers Michael and Aaron Serruya, ages
19 and 20, wanted to buy a franchise, but no one would take
a chance on them. So they started their own frozen yogurt
shop,Yogen Fruz, in 1986 in Toronto, Ontario, and began franchising
a year later. Their brother, Simon, joined the company in
1989, the same year Yogen Fruz expanded into the United States.
Now based in Markham, Ontario, Yogen Fruz
has more than 1,100 units across the world in both traditional
and nontraditional locations. The company also owns I Can't
Believe It's Yogurt!, Bresler's Ice Cream and Yogurt, Swensen's
Ice Cream, and Java Coast Fine Coffees.
Start-up Costs & Franchise Fees
Total Investment: $150,000-$200,000
Initial Franchise Fee: $25,000
Royalty Fee: 6%
Becoming a Franchisee... A Well Recognized
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We offer a wide range of possibilities for customizing
a frozen dessert shop for your market.  Franchisees
are selected on the basis of their commitment to the values
of caring and responsive service.
Our partners are important to us. Through
our franchise owner network, we can assist new and existing
franchisees with support services for operations, marketing,
and training. The franchisee’s input is of tremendous
value on business and product development.
We are committed to franchising, maintaining
a highly collaborative relationship with our franchisees and
making franchising decisions based on what's best for our
customers. We will seize every opportunity to innovate and
lead the industry on behalf of our customers.
Competitive Advantage
A number of factors distinguish this business opportunity
for potential operators:
- Established franchise and licence models
- Proven routes to market/established channel
profit streams
- Fully tested operating model Refined
over 20 years and utilised in numerous countries
- No structured competition
- Extensive choice of operational location
- Adaptable to most environments
- Low start up capital with pre-determined
set up costs, no surprises
- High gross profits with cost of sale
per product line fully identified
- Zero waste as ingredients are frozen
with 1 year shelf life / set portion sizes
- System flexibility/simplicity that is
component based, space efficient, set sizes
- Simple/efficient production
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